Benefits

Effective marketing is a key driver for growth within any business. In order to generate such success, each business requires the relevant marketing experience and knowledge. Unfortunately, some businesses do not have that experience in-house and hence their current marketing activities are not bringing in the desired results. It is at this point, that businesses should consider investing in an experienced and proven marketing professional like myself. My aim is to assist clients in reviewing, creating and implementing effective strategies to promote their services and products. This will allow them to reconnect with customers thus leading to an increase in new and repeat sales. So whether you’re a business that has been trading for years or is just starting out,  I will ensure your marketing strategies are right for you in the short and long term. 

Attainable Expertise

As a marketing professional, I can provide the skills and expertise that might not be affordable or viable as a full-time resource. Such expertise is based on my multi-sector experience in creating different marketing strategies and campaigns. Thus, I can come in and help you review your existing marketing strategy (and suggest a more tailored alternative) or help you with a specific marketing project or campaign. This will allow you to free up time to concentrate on other parts of the business. With years of project/campaign experience, I am likely to be more efficient and productive (than yourself) with the time available. Going forward, smaller businesses could use a junior marketer or sales professional to carry out the daily marketing activities and recruit myself to provide the missing senior expertise on a freelance basis. 

Flexible Resource 

One of the great advantages of using an external marketing consultant is that you can be flexible with how much and what type of resource you buy in. For instance, you can ask for more assistance during busy periods and cut back when marketing requirements are low. This allows for marketing budgets to be tailored according to the varying resource periods. Such adjustments lead to improved budget management, project planning and a reduction in costs. As for the resource type, you can decide what you need. This can be an entire campaign planning or project by project help and advice. In contrast, having a permanent employee would not offer this level of flexibility.  Hence, due to this key advantage many businesses choose the external marketing route as the way forward. 

Fresh Ideas

Being externally based allows to me provide clients with fresh ideas. I can come in and see things clearly without being affected by the internal bias that is often experienced by internal employees. Such ideas stem from my ability to think creatively. Creativity ensures that your marketing stands out from the crowd whilst your brand positioning is being improved. This deeply rooted key strength goes back to my longstanding passion for all things visual. Hence, I take an interest in architecture, graphic design, interior design and photography. On the other hand, I also have a strong interest in consumer behaviour and how consumers interpret marketing campaigns. When combined, such interests allow me to think of fresh, creative and successful strategies that are tailored to your business goals and target audiences.