Services
One of my key strengths is that I can successfully offer the 'complete solution'. Working with my own network of agencies and suppliers, I am able to provide non-marketing services such as design, photography and print. Trusted and proven, these third parties have consistently delivered because of their multi-sector experience and open-minded approach. With such a cohesive and experienced team, you will receive a campaign that meets your objectives. On the other hand, I am more than happy to work with your existing agencies or in-house departments.
Marketing Insight
With markets constantly changing, it is invaluable for a business to investigate and understand their competitors, customers and suppliers. Using an experienced marketer will provide you with the insight required for developing a complete marketing strategy. Insight is about interpreting research and using it to inform business decisions. Such interpretation would be agreed with the client before using that information to add value to what the brand or business wants to do. Without the insight, a business cannot take full advantage of any marketing opportunities. Finally, I offer a range of services that will give you a complete insight into your brand and market.
- Consumer research
- Brand research
- Market research
- Benchmarking
- Competitor audit
- Marketing audit
Marketing Strategy
Some businesses do not have a marketing strategy, methodology or guidebook that directs all their marketing activities. Without strategy, any subsequent marketing work will not realise its full potential. I will work with a client to ensure their business or brand has a marketing strategy that consists of various plans relating to specific objectives. The strategy will be centred on the core of the business and their service/product offering. I will then create a detailed marketing plan, determine the marketing message and identify the appropriate marketing mix to get the message out. Once finalised, I will then follow the plan through, work with the client to execute and implement the marketing strategy.
- Aims & objectives
- Branding strategy
- Brand identity
- Message development
- Activity schedules
- Project costs
Design
Managing the design process is one of my specialist areas. Having worked with various designers, I am fully skilled in ensuring that your artwork is completed on time and within budget. My role involves providing the designer with the project information and support they require. I also provide a wide range of design related services that are listed below. So whether you require a particular style or want to create something different, I will work closely with the designer to achieve the required results. Irrespective of the project requirements e.g. new stationary, literature, a website or even a large exhibition stand you will receive a design that is eye-catching, unique and functional.
- Project briefs
- Copywriting
- Source product information
- Concept generation
- Design development
- Deliver final artwork
Photography
Within marketing you cannot underestimate the importance of a complete image library. Having a well-designed product brochure will not provide the desired returns without imagery that is eye-catching and flexible. My role is to help provide businesses with photography that can add significant value. High quality images can build trust and credibility even before any communication has begun. This can be achieved through the photography related services listed below. So whether you require product, lifestyle, corporate or services based photography you are assured to receive visuals that will aid business growth.
- Project briefs
- Concept generation
- Concept development
- Art direction
- Image library creation
- Image library management
For many companies the printing stage can be often undervalued. This is because key decision makers cannot fully appreciate its importance within a campaign. The quality of the final print creates an initial impression on the recipient. Such an impact should be in harmony with the content thus creating a more positive brand reflection. With myself on board, you have an independent resource that can provide impartial advice on supplier value, print quality and project costs. Such knowledge comes from my longstanding experience of working with a broad range of proven and trusted printers. Finally, I offer a range of print related services that can help create the printed material you require.
- Project briefs
- Paper selection
- Print selection
- Proofing
- Fulfillment
- Distribution