Corporate Identity

Gunnebo Corporate Communications

Gunnebo Head Office requested that all regional markets follow the corporate brand guidelines. Such compliance was practised when Gunnebo UK needed to create a new range of corporate communications material. This material would showcase their broad product range (including safes, fencing, gates and bollards etc) to all channels. At the time, Gunnebo UK required a quality pack, product literature & DVD, a safes selection guide and a postal sticker.

Responsibilities

As with all the marketing at Gunnebo, I managed this project from the concept stage right through to the final print stage. The initial stage involved working with an external design agency to ensure that all artwork followed the global brand guidelines. The next stage involved myself sourcing the technical product information and then writing the brochure copy.

Details

Whilst the artwork was being generated, I organised and participated in creating the new product image library. Images varied in type from product, on-site, lifestyle and technical.  These visuals were essential in creating the new corporate identity material. 

Details

The final stage of ‘print management’ involved me choosing higher quality stock and more specialised finishing (e.g. Spot UV) than normally required. Hence, the final print reflected the premium nature of the Gunnebo brand and distinguished it from their competitors.