Exhibition

Gunnebo IFSEC Security Exhibition 

IFSEC is the world’s premiere security exhibition allowing 600 of the industry's leading security companies to meet 25,000 security professionals. For this project, Gunnebo UK required an extensive stand so they could introduce themselves to the market and showcase their comprehensive product range. Project objectives focused on brand-building, improving sales and customer relationships (building, educating and regaining). 

Responsibilities

This exhibition was the most extensive marketing project I undertook for Gunnebo UK. Lasting six months from Inception to completion, the project required thorough planning and organisation. The initial stage involved working with an external exhibition design agency on concept development. For this project, a double-height stand was created which successfully integrated security products alongside a visitor room, welcome desk and a storage area. Framing these stand elements was the newly designed Gunnebo branding and marketing material.

Details

Whilst the stand was being designed, I acquired display products from Gunnebo’s internal manufacturing units. The next stage involved creating the marketing material for the exhibition (e.g. promotional videos, show literature and pre-show advertising). The final stage involved myself managing the stand build and installation of products.

Details

The show success was measured through the number of stand visitors, converted sales leads and ‘update sessions’ held. The results showed that that Gunnebo UK had exceeded their strategic objectives (sales, customer relationships and brand building). Additional success saw the final design influencing future Gunnebo exhibition stands.