Web:Online Store I CMS

Laufen UK Online Store

In conjunction with the e-commerce technology Shopatron, Laufen UK created an online store for their bathroom collections. Designed to counteract the rise in unauthorised online retailers, the store drove web traffic towards Laufen’s own authorised retail network. Such a step allowed Laufen to successfully react whilst illustrating their commitment towards a concerned group of bathroom retailers.

Responsibilities

The first task involved ensuring that the website content was correct prior to launch. This was achieved by proofing the technical information before applying the updates via the CMS system. Whilst this work was being carried out, the second task of ‘signing up retailers’ was being undertaken. This was achieved by creating a bespoke marketing mailer that introduced and promoted the online store to all recipients. My role involved writing the mailer copy and working with the agency on the design development. The final design integrated a sign up form for all retailers. 

Details

The next task involved me monitoring the actual retailer sign ups. The final task required me to promote the store’s forthcoming launch. This was achieved through an email marketing campaign and PR pieces in various trade publications (online and print).

Details

The campaign was assessed through the number of mailer returns, number of mailer sign ups and number of new orders. Results showed that the new Online Store had achieved its objectives (brand commitment, revitalised retailer network and sales).