Web: Site Design I SEO

Gunnebo Safe Service

Gunnebo UK is the world’s leading supplier of security solutions. Their product portfolio included a wide range of safe brands that are all supported by a ‘safe service’ division. For this project, the division required a new website which was modern, informative and search engine friendly. Project objectives included brand awareness, brand recognition,  improving sales and educating customers. 

Responsibilities

The project began with myself working collaboratively with an external designer and SEO marketing company. Working together allowed all parties to create a more complete and tailored solution. Whilst the concept was being developed, I organised the photography which varied in type from product, on-site to technical. The next stage involved me work with the SEO  company to create the most effective website copy possible,

Details

Once the website was live, I worked with the SEO company to monitor visitor activity and adjust the web-strategy (e.g. keywords, blogs, fresh content) when required. These ongoing adjustments ensured that the website attracted and retained the desired visitors. 

Details

The success of ‘safe service’ website was primarily measured through the number of visitors, number of enquiries and number of converted enquiries. Project success was reflected with Gunnebo attaining a number of high value service contracts from leading businesses.